Lok Sabha Televisions ratings soar
Television Viewers have found India's political drama just as gripping - if not more - than the saas-bahu soaps, the Sensex and even sports. And advertisers are flocking to news channels and the government-run Lok Sabha TV to make the most of the situation.
Viewership for Lok Sabha TV which telecasts the Parliament session live, surged by 46 per cent on July 21, the day the special session of the Parliament began. Industry watchers said there was a surge in the number of advertisers vying for space during commercial breaks between MP speeches, though no conclusive data was available. On the same day, DD News viewership shot up by 20.4 per cent, while NDTV India recorded an 18 per cent rise.
Hiren Pandit, of Group M ESP, a media agency, believes that ratings of news channels will be up by 20 to 30 per cent. "Some advertisers will grab the opportunity," he said, adding that he knew of a few who had joined the action in the past two days.
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Viewership for Lok Sabha TV which telecasts the Parliament session live, surged by 46 per cent on July 21, the day the special session of the Parliament began. Industry watchers said there was a surge in the number of advertisers vying for space during commercial breaks between MP speeches, though no conclusive data was available. On the same day, DD News viewership shot up by 20.4 per cent, while NDTV India recorded an 18 per cent rise.
Hiren Pandit, of Group M ESP, a media agency, believes that ratings of news channels will be up by 20 to 30 per cent. "Some advertisers will grab the opportunity," he said, adding that he knew of a few who had joined the action in the past two days.
To read the full article, click here...
To read the ePaper, visit: http://epaper.hindustantimes.com
Labels: advertisers, DD News, Lok Sabha, Lok Sabha TV, media agency, NDTV India, news channels, Parliamnet session, ratings, run, semsex, sports, telecasts, television
posted by PressMart Team at
10:43 AM
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