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Friday, October 31, 2008

A wedding plan for China

In officially atheist China, it’s hard to imagine young Chinese couples tying the knot in a traditional Indian wedding ceremony But. India’s tourism office in Beijing thinks the idea is not far-fetched.

To entice the young Chinese to spend their wealth in India as the yuan rises and the dollar sinks, the India Tourism office will arrange mock marriages for Chinese couples in India’s biggest and almost untapped tourism market.

“We want to put India on China’s honeymoon itinerary,’’ India Tourism Director Shoeb Samad told the Hindustan Times in his six month-old Beijing office. “China, like India, has a major wedding industry We are networking to come in . as wedding managers.’’

The scheme planned for early next year, will include a sponsored bridal lehenga and a honeymoon photo clicked before the Taj Mahal. Couples will be chosen from contests and lucky draws held in Chinese wedding magazines.

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To read the ePaper, visit: http://epaper.hindustantimes.com

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