Indian Premier League opened to big viewership but didn't stick
The Indian Premier League, hit by security concerns that took its venue to South Africa in its second season, had a thumping start on Set Max television channel last Saturday, with a big jump in overall reach.
However, average viewership ratings dropped for both matches that day compared with last year's ratings. In other words, more people tuned in, but fewer among them stayed on to watch the ties.
According to aMap (from Audience Measurement Analytics Ltd.), the overnight television audience measurement system, almost 7 million viewers (12.6 per cent, top six metros, age 4+) tuned into the first match, considerably higher than last year's 5.6 million viewers (11.9 per cent).
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However, average viewership ratings dropped for both matches that day compared with last year's ratings. In other words, more people tuned in, but fewer among them stayed on to watch the ties.
According to aMap (from Audience Measurement Analytics Ltd.), the overnight television audience measurement system, almost 7 million viewers (12.6 per cent, top six metros, age 4+) tuned into the first match, considerably higher than last year's 5.6 million viewers (11.9 per cent).
To read the full article, click here..
To read the ePaper, visit: http://epaper.hindustantimes.com
Labels: chennai super kings, IPL, mumbai indians, set max television channel, South Africa, television audience, television audience measurement system, Television channels, viewership ratings
posted by PressMart Team at
10:07 AM
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